Create a survey

To create a survey, log in to your Yandex account. If you don't have one, register.

Step 1. Select a template

On the template selection screen, click Simple survey → Go to editing.

Step 2. Create a questionnaire

Create questions

1. Click + Add a question.

   You can copy, move, or delete the question. To do this, click:

   • in the upper-right corner of the question section to copy it.

   • in the upper-left corner of the question and hold it to move the question across the page or to another page.

   • in the upper-right corner of the question section to delete it.

2. Select the question type from the drop-down list. Different settings are available for different question types.

   Button	Value and settings
   Single-choice	A question with one answer. Using it, you can: Enable random order of answers and add the options “None of the above” and “Other”. You can rename the answers. Reorder the answers: to do this, on the left of the option, click and drag it. Add an image to the question. For this, click Image. Set the display conditions for the second and subsequent questions. The questions shown to the respondent depend on how they have responded to previous questions.
   Multiple-choice	A question with multiple answers. Using it, you can: Enable random order of answers and add the options “I'm not sure” and “Other”. You can rename the answers. Reorder the answers: to do this, on the left of the option, click and drag it. Add an image to the question. For this, click Image. Set the display conditions for the second and subsequent questions. The questions shown to the respondent depend on how they have responded to previous questions.
   Scale	Rating on a numerical scale. This is a question where the answer is a number. You set the scale range yourself. Here you can add the “I'm not sure” option and edit it, if needed. You can also add an image to the question. If you set a scale of 0 to 10, the NPS for answers is calculated automatically as well as the chart is builded.
   Emojis	Rating with emojis. This is a question where the answer is an emoji. Here you can add the “I'm not sure” option and rename it, if needed.
   Rating	Rating with stars. This is a question where the response is given in the form of stars. You can also add an image to the question. The maximum is 5.

   Note

   No more than 40 characters in the response and no more than 68 characters in the question.

3. Enter a question and set up its parameters. You can add an image to the question using the Image button. The maximum image size is 5 MB.

4. If the question is multiple-choice, add multiple response options. Here are some tips:

   • Enable Shuffle answers when their order is unimportant. As people choose the first and last options more often, this option lets you get more honest responses.

   • Use the “None of the above” and “Other” options if you're not sure that you've added every possible answer. If the respondent can't find a suitable option, they may choose one of these rather than respond at random.

Set up the display criteria

You can set up the display logic for the second and subsequent pages in the survey. The user will see these questions only if they responded or gave a definite response to the previous questions. For example, let's say the first question is “Do you like our restaurant?”. If the user responds “Yes”, you can ask “What exactly do you like about it?”. If they answer “No”, you can ask “What should we work on?”.

To set a criteria, click Configure logic .

Step 3. Set up the labels

The labels are variables that you can assign to questions in the Survey Builder. The specified labels are displayed in the question block and in the statistics. You can set up the same labels in different surveys. It will allow you to combine different questionnaires and work with the unified statistics. The labels help you structure data and simplify the analysis.

To set up the labels go to the Survey actions → Label settings.

You can specify the labels to questions. Also you can edit the labels and specify them new values.

Requirements for the name

Yandex Surveys makes the following requirements for the name of the labels:

• The maximun length is — 32 symbols.

• The name begins with a letter and ends with a number of a letter.

• The name can contain numbers, Latin letters, symbols _ and .;

• The name contains no spaces.

• The name is unique for every question.

The reserved words that you can't use as names for the labels: ALL, AND, BY, EQ, GE, GT, LE, LT, NE, NOT, OR, TO and WITH.

To find the label, question on the text, or ID enter the desired value into the search bar.

When copying the survey — the labels are copied too.

You can download the labels in SPSS and Excel formats.

Examples of using the labels

Example 1

You're taking a survey to find out a person's food preferences. You collect the following data:

• The respondent's age.

• The respondent's gender.

• The favorite cuisine (for example, Italian or Japanese).

• The frequency of respondent's eats out per week.

When you specify the data in the database, also specify the label for every column for convenience. It helps you make an analysis more convinient. You can specify the labels шт this way:

• The respondent's age → Age;

• The respondent's gender → Gender;

• The favorite cuisine → FavoriteCuisine;

• The frequency of respondent's eats out per week → EatOutPerWeek.

Names of the variables give a clearly understanding about data that every column contains. Instead of Q1, Q2, Q3you immediately see Age, Gender that simplifies the work.

Also when performing statistical operations or building charts you can use meaningful names instead of Q1, Q2, Q3.

Example 2

If you have a few similar questionnaires, for example, in different languages, the labels help you bring data from several surveys into one database. It simplifies results management.

Step 4. Select the audience

Yandex Surveys respondents

Go to the second step: Survey settings and launch. In the Targetings section, go to Yandex Surveys respondents to select the survey audience based on your criteria. There are three options:

Without targetings

The survey is shown to 150 men and women of all ages across the country where the survey is launched.

Standard targetings

Select the audience from Russia, Belarus, Kazakhstan, or Uzbekistan and set it up using one of the parameters:

• By demographics: Specify the city, gender, and age of your potential respondents.

• By interests: Select one category of interest.

• By Audience segment: Select the Yandex Audience segment. To make your segment appear in the list, it should be created using the same account that you used to create the survey.

  You can't launch the survey for segments contain the following conditions:

  • Less than 500 000 contacts.

  • External DMP.

  • Geosegment.

  Only users who have an access to the chosen segment can launch this kind of survey.

• By quotas: Select:

  • Gender: To specify the percentage ratio of respondents among men and women.

  • Age: To specify the percentage of different age groups.

  • Gender and age: To specify the percentage ratio of respondents among men and women of different ages.

When you set up the survey audience, specify the number of respondents in the Respondents section. The maximum number is limited depending on your settings.

Own base

Go to the second step: Survey settings and launch. In the Targetings section, select My audience if you plan to conduct the survey among your own audience. For example, you might want to post a survey on your website or send it out via email.

To configure a survey against your own respondents:

1. Select the survey language. Answer templates and the name of the Next button will be automatically translated into this language. Pay attention only the standard text will be automatically translated.

   If you changed the text of a button or templates, you need to translate it by yourself.

   If the chosen language has the other text direction, for example, as in Arabic, the text direction in the survey is automatically changed.

2. Select Yandex Metrica tag: this allows you to track the survey's conversion rate and analyze its audience. For example, use UTM tags.

3. If you want to forward the respondent to a certain page after they complete the survey, enter the URL in the Completing the survey box. This may be the website of the service mentioned in the survey, an online store, or the main page of your website. To launch the redirect, turn on the Show Yandex Surveys promo after the survey option.

4. If needed, enable the Allow taking the survey multiple times option.

5. Choose a method to send the survey:

   Link	Copy the link to the survey from the interface and send it to your respondents. If you want to distribute the same survey across different channels and track where your respondents come from, add UTM tags to the survey links.
   Website	Copy the code and post it in an iframe on your site.
   QR code	Download the QR code in the .png or .svg format and send it to your respondents. Note if you turn on the Allow taking the survey multiple times option, the QR code is updated and you need download it again.

6. If necessary, customize the survey appearance.

We store survey data on servers in Russia in full accordance with Federal Law 152, "On Personal Data".

Step 5. Prepare the survey for launch

1. Click Survey actions → View test survey to test your final survey before launching it: see how it looks on different devices and check the display logic.

2. Click Run.

To share a preview link with your colleagues, click Share test survey. You'll receive a link for testing the survey. Test responses won't be taken into account.

Step 6. Pay for your survey

You can pay as an individual or a legal entity against an invoice.

When we receive the money, the survey is submitted for review and will start when the review is complete. You will get an email with a link to the current survey results at your profile's mailbox.

Problems and their resolution

Can I set up my audience both by demographics and interests?

You can configure audience by interests, age, gender, and region only in the advanced Survey Builder. Our managers can do this for you on request.

What do I do if I have submitted a survey for moderation by mistake?

Open the survey, go to the Survey on moderation section, and click Stop moderation.

Contact support