Creating a survey

To create a survey, log in to your Yandex account. If you don't have one, register.

Step 1. Select a template

On the template selection screen, click Advanced survey → Go to editing.

Step 2. Create a questionnaire

Determine how your survey will look

1. Select how you want to place questions, on one page or multiple pages.

   One page

   Respondents will see all your questions on one page. If a condition is set for the second and subsequent questions, the questions are shown on the same page below if the condition is met.

   

   Multiple pages

   The next page is shown only when the user clicks Next on the previous page:

   First page	Second page

   To create a new survey page, click + Add page. You can create up to 20 pages.

2. There are 3 buttons available next to the page number:

   • : Click to configure logic.

   • : Click to shuffle questions.

   • More:

     • Copy: Click to copy the page.

     • Delete: Click to delete the page.

3. You can also rename the Next button: the respondent goes to the next page using this button. To do this, click the button, enter the new name and select Save.

Create questions

1. If your survey is focused on a certain demographic group, turn on the Screening questions option. Using screening questions makes your survey more precise and relevant. Activate the button to choose an answer that will allow the respondent to move on to the next questions. If you don't choose any questions, then by default all the answers will be considered correct.

   Warning

   You can't choose the Under 18 answer. Respondents under the age of 18 can't pass surveys.

2. Click + Add a question.

   You can copy, move, or delete the question. To do this, click:

   • in the upper-right corner of the question section to copy it.

   • in the upper-left corner of the question and hold it to move the question across the page or to another page.

   • in the upper-right corner of the question section to delete it.

3. Select the question type from the drop-down list. Different settings are available for different question types.

   Button	Value and settings
   Single-choice	A question with one answer. For this question, you can: Enable random order of answers and add “Not sure”, “None of the above”, “Other”, “Other response with text input”. You can rename answer options. Reorder the answers: to do this, on the left of the option, click and drag it. Add one or a few images to the answer. For this, click . You can also add a video from YouTube or Rutube. Set the display conditions for your answers. If this type of question is not the first in the survey, then the answers shown to the respondent depend on how they have responded to previous questions.
   Multiple-choice	A question with multiple answers. For this question, you can: Enable random order of answers and add “Not sure”, “None of the above”, “Other”, “Other response with text input”. You can rename answer options. Reorder the answers: to do this, on the left of the option, click and drag it. Add one or a few images to the answer. For this, click . You can also add a video from YouTube or Rutube. Set the display conditions for your answers. If this type of question is not the first in the survey, then the answers shown to the respondent depend on how they have responded to previous questions. If you added two or more answers to the question, you can set the Minimum of answers and/or Maximum of answers. When you enable this option in the questionnaire, the respondent will be able to choose no more and/or no less answers then you specify in the field. You can set minimum and maximum numbers of answers at the same time. Also you can specify the same values in both fields. In this case the respondent will be able to choose only a specified number of answers.
   Checkbox	A single checkbox with a text of the question. Use this type of question if you need a consent or confirmation from a respondent in the survey. You can add one or a few images or a video from YouTube or Rutube to the answer.
   Scale	Rating on a numerical scale. This is a question where the answer is a number. You set the scale range yourself. Here you can add the options “Not sure”, “None of the above”, “Other”, “Other response with text input” and labels to the scale. You can rename them, if needed. You can also add one or a few images or a video from YouTube or Rutube to the answer. By default, the labels are displayed above the scale. To change the displaying type, turn on the Labels under the scale option. If you set a scale of 0 to 10, the NPS for answers is calculated automatically as well as the chart is builded.
   Emojis	Rating with emojis. This is a question where the answer is an emoji. By default, emojis have captures: “Terrible”, “Bad”, “OK”, “Good”, “Great”. You can change these captures and delete them all. The maximum number of symbols in the capture is 18. Here you can add the options “Not sure” (can be renamed), “Other”, or “Other response with text input”. You can also add one or a few images or a video from YouTube or Rutube to the answer. You can select a displaying type for emojis in the Survey appearance section.
   Side‑by‑side	Comparison between two images. Here you can enable the randomization of the order of answers and add the options “None of the above” and “Not sure”. You can rename the “Not sure” answer, if needed. You can also add one or a few images or a video from YouTube or Rutube to the answer.
   Short response	A field for a short response written in free format. The maximum number of symbols in 64. You can also add one or a few images or a video from YouTube or Rutube to the answer.
   Long response	A field for a detailed response written in free format. You can also add one or a few images or a video from YouTube or Rutube to the answer.
   Rating	Rating with stars. This is a question where the response is given in the form of stars. The maximum is 10. Here you can add the options “Not sure” (can be renamed), “Other”, or “Other response with text input”. You can also add one or a few images or a video from YouTube or Rutube to the answer.
   Email address	The field for entering an email address. You can also add one or a few images or a video from YouTube or Rutube to the answer. The type is only available for surveys of an own base.
   Address	The field for entering a postal address. Here you can select such options as “Country”, “Region”, or “City”. This determines the hints shown to the respondent when they enter the answer. You can also add one or a few images or a video from YouTube or Rutube to the answer.
   Number	A field for entering numbers. Select Only integers option so the respondent can enter only integers. Also you can select All number types option so the respondent can enter integers and fractional numbers. Here you can set the minimum and maximum values. You can also add one or a few images or a video from YouTube or Rutube to the answer.
   Text	Instead of a question, you can add a section with a text explanation, an image, or a video. In this kind of block, you can give additional information relating to the previous or next questions. You can also add one or a few images or a video from YouTube or Rutube to the answer. You can also limit the block display time. To do this, enable the Limit the time for viewing the question option and select: Show a question for no more than _ seconds: The question disappears after the specified time. After that, the respondent can move on to the next question. This option is good for five-second tests where you need to understand the respondent's first impression of something. You can also use it for tests of TV commercials that have a strict time format. Show a question for at least _ seconds: The question doesn't disappear. The respondent can move on to the next question after the specified time. This option is suitable when the respondent is asked to read a text or view a video or an image. We don't recommend setting a long waiting time, as the respondent may get tired and quit the survey before the next question appears. Don't go to the next question until the video is over: The question doesn't disappear. The respondent can move on to the next question after watching the video. We don't recommend using videos that are too long, as the respondent may get tired and quit the survey before the next question appears.
   Percent	A field for entering percents. Select Only integers option so the respondent can enter only integers. Also you can select All number types option so the respondent can enter integers and fractional numbers. You can also add one or a few images or a video from YouTube or Rutube to the answer. The Enter a number from: from 0 to 100 option is turned on by default. You can change the range or turn off the option.
   Select date	A question with the choice a specific date. You can also add one or a few images or a video from YouTube or Rutube to the answer. If you turn on the Add a date selection range option and specify dates, the respondent will be able to select a date only of the specified period. You can specify both dates of the period or choose only one: for start or finish.
   Tables	You can arrange the questions in a table view. You can also add one or a few images or a video from YouTube or Rutube to the answer. Every row of the table has its own ID. You can copy it. You can shuffle rows in the table using the option. Table (single choice): The respondent can choose only one answer in the row. Table (multiple choice): The respondent can choose a few answers in the row. You can use a text as well as images (no more than one per row) for tables with single choice. To add a text, enter it to the field. The maximum number of symbols is 30 for columns and 130 for rows. To add an image, in the desired field click Upload media. To add a row, click + Row. To add a column, click + Column. The minimun number of rows and columns is 2. The maximum number of columns is 5. To delete a row or column, click . If you added more than two columns to a table with multiple choice, you can turn on the Answer limit per row option. It allows to specify the maximum number of answers in the row that could be chosen by the respondent. Table (scale): This is a question where the answer is a range from 0 to 10 including the Not sure answer. The respondent can choose only one answer in the row. You can change the name only of the Not sure column. The maximum number of symbols is 30. You can change names of rows. The maximum number of symbols is 130. Also you can add images to rows. To do this, in the desired row click . To add a row, click + Row. To delete it, click . You can adjust the number of columns using the Scale from option.

4. Enter a question and set up its parameters. You can:

   • Format text in the question editor: to do this, select the desired fragment and add bold, italics, or create a hyperlink.

   • Add an image or a link to a video to your question. To do this, click Upload media and select Image or Video. The maximum image size is 5 MB.

   • Allow the respondent to skip the question. To do this, turn off the Required option (by default, all questions are required).

   For more information, see How to set up an interactive survey.

5. If the question is multiple-choice, add multiple response options. Here are some tips:

   • Enable Shuffle answers when their order is unimportant. As people choose the first and last options more often, this option lets you get more honest responses.

   • Use the options Not sure, None of the above, and Other if you haven't added every possible answer. If the respondent can't find a suitable option, they may choose one of these rather than respond at random.

   • If you have a lot of answer options, use the Upload a list of options option. Thus, you can easily store all answers in the Word format and quickly add a updated list, if needed.

     There are some restrictions while choosing the option:

     • When uploading answers the list of previously created answers is canceled.

     • Empty rows and spaces in the start and in the end of the row are deleted.

     • Each new answer should be added with a new line.

     • If the first answer in the list starts from a number, bracket and space sequentially (for example, “1) answer”), the default separator of answers is this combination of symbols and a new row.

       This combination of symbols won't be shown to respondents, they will see only the text of the answer. Therefore, the order of numbers or their repeat are not important.

     • Separators such as a number, dot and space sequentially (for example, “1. answer”) or a letter, bracket and space sequentially (for example, “a) answer”) will be recognized as a text.

Set up the display criteria

1. Set the page display criteria.

   You can set up the display logic for the second and subsequent pages in the survey. For example, display a page only to users who have answered questions on the previous page.

2. Set up the question display criteria.

   You can set up the display logic for the second and subsequent questions. The user will see these questions only if they responded or gave a definite response to the previous questions.

   For example, let's say the first question is “Do you like our restaurant?”. If the user responds “Yes”, you can ask “What exactly do you like about it?”. If they answer “No”, you can ask “What should we work on?”.

3. Set up the display criteria of rows and columns in the table.

   You can set up the display logic for every row and every column separately. The row or column will be shown only if the display conditions are met. If you set the condition that hides all rows and columns, the answer won't be shown.

To set a criteria, click Configure logic. For more information, see Setting up display criteria.

Turn on the shuffle of pages

You can turn on the shuffle of pages in the Survey actions → Order of pages and questions section. To do this, click Shuffle pages and choose pages that you want to rotate.

To shuffle pages, group them. Pages inside the group don't shuffle. You can group only pages that are in order.

To create a group:

1. Click Survey actions → Order of pages and questions.

2. To the right of the Shuffle pages button click .

3. Specify pages that you want to rotate.

For example, let's say you added 7 pages and want to shuffle pages 1 with 2 and 5 with 6 separately from other pages, create two groups [1, 2] and [5, 6]. In this case, other pages won't be shuffled.

Pages of the group are marked with one color.

You can edit the group: to do this, click on it. Also you can delete the group: to do this, click .

Step 3. Set up the labels

The labels are variables that you can assign to questions in the Survey Builder. The specified labels are displayed in the question block and in the statistics. You can set up the same labels in different surveys. It will allow you to combine different questionnaires and work with the unified statistics. The labels help you structure data and simplify the analysis.

To set up the labels go to the Survey actions → Label settings.

You can specify the labels to questions. Also you can edit the labels and specify them new values.

Requirements for the name

Yandex Surveys makes the following requirements for the name of the labels:

• The maximun length is — 32 symbols.

• The name begins with a letter and ends with a number of a letter.

• The name can contain numbers, Latin letters, symbols _ and .;

• The name contains no spaces.

• The name is unique for every question.

The reserved words that you can't use as names for the labels: ALL, AND, BY, EQ, GE, GT, LE, LT, NE, NOT, OR, TO and WITH.

To find the label, question on the text, or ID enter the desired value into the search bar.

When copying the survey — the labels are copied too.

You can download the labels in SPSS and Excel formats.

Examples of using the labels

Example 1

You're taking a survey to find out a person's food preferences. You collect the following data:

• The respondent's age.

• The respondent's gender.

• The favorite cuisine (for example, Italian or Japanese).

• The frequency of respondent's eats out per week.

When you specify the data in the database, also specify the label for every column for convenience. It helps you make an analysis more convinient. You can specify the labels шт this way:

• The respondent's age → Age;

• The respondent's gender → Gender;

• The favorite cuisine → FavoriteCuisine;

• The frequency of respondent's eats out per week → EatOutPerWeek.

Names of the variables give a clearly understanding about data that every column contains. Instead of Q1, Q2, Q3you immediately see Age, Gender that simplifies the work.

Also when performing statistical operations or building charts you can use meaningful names instead of Q1, Q2, Q3.

Example 2

If you have a few similar questionnaires, for example, in different languages, the labels help you bring data from several surveys into one database. It simplifies results management.

Step 4. Select the audience

Yandex Surveys respondents

Go to the second step: Survey settings and launch. In the Targetings section, go to Yandex Surveys respondents to select the survey audience based on your criteria. There are three options:

Without targetings

The survey is shown to 150 men and women of all ages across the country where the survey is launched.

Standard targetings

Select the audience from Russia, Belarus, Kazakhstan, or Uzbekistan and set it up using one of the parameters:

• By demographics: Specify the city, gender, and age of your potential respondents.

• By interest: Select one category of interest.

• By quotas: Select Gender to specify the percentage ratio of respondents among men and women, Age to specify the percentage of different age groups, Gender and age to specify the percentage ratio of respondents among men and women of different ages.

Additional targetings

Select regions of Russia, gender, and age. Set up the audience using the following parameters:

• Children.

• Marital status.

• Car.

• Household.

We'll select respondents from certified online panels. These are sites where people register to take surveys for a fee and where the result quality is monitored using the international ESOMAR standard.

If you couldn't find the right audience, contact the Yandex Surveys manager. They'll help you set up individual targetings.

When you set up the survey audience, specify the number of respondents in the Respondents section. The maximum number is limited depending on your settings.

Own base

Go to the second step: Survey settings and launch. In the Targetings section, select My audience if you plan to conduct the survey among your own audience. For example, you might want to post a survey on your website or send it out via email.

To configure a survey against your own respondents:

1. Select the survey language. Answer templates and the name of the Next button will be automatically translated into this language. Pay attention only the standard text will be automatically translated.

   If you changed the text of a button or templates, you need to translate it by yourself.

   If the chosen language has the other text direction, for example, as in Arabic, the text direction in the survey is automatically changed.

2. Select Yandex Metrica tag: this allows you to track the survey's conversion rate and analyze its audience. For example, use UTM tags.

3. If you want to forward the respondent to a certain page after they complete the survey, enter the URL in the Completing the survey box. This may be the website of the service mentioned in the survey, an online store, or the main page of your website.

4. If needed, enable the Allow taking the survey multiple times option.

5. Choose a method to send the survey:

   Link	Copy the link to the survey from the interface and send it to your respondents. If you want to distribute the same survey across different channels and track where your respondents come from, add UTM tags to the survey links.
   Website	Copy the code and post it in an iframe on your site.
   QR code	Download the QR code in the .png or .svg format and send it to your respondents. Note if you turn on the Allow taking the survey multiple times option, the QR code is updated and you need download it again.

6. If necessary, customize the survey appearance.

We store survey data on servers in Russia in full accordance with Federal Law 152, “On Personal Data”.

Step 5. Prepare the survey for launch

1. Click Survey actions → View test survey to test your final survey before launching it: see how it looks on different devices and check the display logic.

2. Click Run.

To share a preview link with your colleagues, click Share test survey or Share link when previewing the survey. You'll receive a link for testing the survey. Test responses won't be taken into account.

Step 6. Pay for your survey

You can pay as an individual or a legal entity against an invoice.
When we receive the money, the survey is submitted for review and will start when the review is complete. You will get an email with a link to the current survey results at your profile's mailbox.

Survey appearance

If you selected additional targetings, you can change the survey appearance. For example, you can add a company logo or change the font. To do this, enable the Custom survey appearance option. The appearance settings will open.

Survey appearance settings

• Logo: Upload an image in PNG or JPG format. The image size must be no more than 1 MB. The logo will appear in the upper-left corner of the survey.

  We recommend using a rectangular 300 × 80 image. If you upload a logo that's too large, it will be downsized with the same proportions.

• Emojis — select an emoji set that will be applied to all questions of the Emojis type. There are three types available: Emotional, Neutral and Standard.

  Emotional

  

  Standard

  

  Neutral

  

• Main element color: Select the color of radio buttons, checkboxes, scales, buttons, and other survey elements.

• Inner element color: Select the fill color of radio buttons and checkboxes or the font color of the selected scale element.

• Background: Enter the background color code or upload an image in PNG or JPG format with a maximum size of 5 MB.

  We don't recommend using background colors that are too bright — it may annoy the respondents and distract them from taking the survey.

• Questionnaire underlay: A background under the survey. Enter the color code. You can also make an underlay transparent.

• Links: Add up to three links to be displayed at the bottom of the survey.

• Legal information: Add the text to be displayed at the bottom of the survey.

• Survey progress bar: A colored line at the bottom of the survey that gets filled in as the respondent answers the questions. To remove the bar, select the Delete progress bar option.

• Font: Select the survey font.

To the left of the settings, there's an example of how they affect the survey appearance. If you want to check what the survey will look like to your respondents, click View test survey at the bottom of the page.

Problems and their resolution

Can I set up my audience both by demographics and interests?

You can configure audience by interests, age, gender, and region only in the advanced survey builder. Our managers can do this for you on request.

What do I do if I have submitted a survey for moderation by mistake?

Open the survey, go to the Survey on moderation section, and click Stop moderation.

Contact support