Field research

Field research allow you to conduct offline surveys, analyze traffic, collect data about merchandise on the shelves, and secretly explore customer service.

For example, Retail or FMCG data collection are mainly suitable for medium-sized and large businesses and can be used for analytical products in order to optimize, grow and scale.

Map services are suitable for heads of departments who are responsible for production and collection. Also these services are suitable for marketing and sales departments.

Also field research help small business with offline sales of products.

Using Field research you can request:

• Retail или FMCG data collection — photos of the range of goods on the shelves of different sellers (the planogram), analysis of residues of OOS (out of stock), prices and range, monitoring of promotions, POSM, competitors and accommodation equipment.

• Direct sales — the direct contact with partners and customers: the setting of the first direct contact with a new client or a personal meeting with the current and prospective customers.

• A mystery shopper — the checking of customer service and experience, evaluation of the procurement of goods and services, secret audits of the quality of service on the questionnaire, creation of audios of photos, implementation of the entire buying process (including prepaid and return), review of the purchased goods.

• Map services — data collection about organizations and POI for maps, audit and updating of data on the urban environment, develop navigation, making plans of shopping malls, creation of 360-degree panoramic pictures and photos.

• Development of ML models — data collection about offline objects (photos, videos, sound, text), data markup.

• Exclusive data colletion by the selected parameters.

Using Field research you can collect these data types:

• Photos.

• Audio and video recordings.

• Coordinates on the map.

• Data about Wi-Fi and a network environment.

• Text-based data (in a free form or in the form of answers to questions).

You can be assured of the quality of the collected data: there is thorough checking of geolocation, quality of photos, antifraud (checking that data has actually been collected and is relevant), and also checking of other parameters.

The project is performed "on a turn-key basis". You receive data in any convenient form.

To request a service, write us via the form on the website. You will be contacted within several working hours.