Statistics
Main results
Based on the test results, you'll receive an overall rating of your video based on all criteria in view of their importance for the consumer on a 7-point scale.
Priority of improvements
In this section, you can find ratings of the test parameters, grouped by the degree of importance to consumers. Importance is calculated using a regression equation. The information stays in the system.
The most important parameters have been divided into groups with different ratings:
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Improve first of all: Low ratings.
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Improve: Average ratings.
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Maintain: High ratings.
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Watch: Less important parameters with various ratings.
If one of the groups isn't included in the report, it means that all the parameters are in the other groups.
Rates have a color indicator. It shows how your rates differ from an industry average: below, above or at the market level. A percentage of the highest rate in the industry is shown near the rate.
Brand visibility scale
A scale showing the seconds during which consumers recognized your brand when watching the video. A less intense color means that a smaller share of respondents noticed the brand at that moment.
Brand strength is the share of seconds when users recognized your brand during the video.
Note
You can see the percentage of users who noticed the brand with per-second precision if you hover over the scale.
Video rating
In this section, you'll see the video rating according to various parameters.
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Index: Ratings of your video in the context of their importance for the consumer, on a 7-point scale.
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Share as %: The percentage of respondents who gave the video a high rating based on this criteria (a rating of 6 or more on a 7-point scale).
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Benchmarks: A colored indicator showing how you are rated against your competitors: above, below, or at the market level.
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: Above the market level. -
: At the market level. -
: Below the market level.
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For your convenience, we collected all the rateable parameters and their description in the following table.
|
Parameters |
Description |
|
Video sequence |
Video attractiveness rating. |
|
Music (sound) |
A rating of whether the user liked the music. |
|
Heroes (if you selected the relevant option) |
Rates the characters in your video. |
|
Story (if you selected a relevant option) |
A rating of whether the user enjoyed the storyline. |
|
Desire to try |
Whether the video triggers a desire to try the product. |
|
Video novelty |
Whether the idea of the video is new. |
|
Desire to buy |
Shows the consumer's desire to buy a product or service. |
|
Entertainment |
A rating of the video's ability to amuse or entertain. |
|
Simplifies life |
Whether the ad convinced the user that the advertised brand makes life easier. |
|
Sense of balance |
Whether the ad convinced the user that the advertised brand gives a feeling of balance and tranquility. |
|
Saves time |
Whether the ad convinced the user that the advertised brand will save them time. |
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Saves money |
Whether the ad convinced the user that the advertised brand will save them money. |
|
Usefulness of information |
Whether the information in the video is useful for consumers. |
Questions about the video and the brand
The question about the video lets you understand whether the users correctly perceived the ad message, and whether you conveyed it properly.
The question about the image lets you look at your brand from the user's perspective and see if you managed to create the right impression.
Consumer experience and preferences
This section helps you understand where, at what price, and which brands people buy your product with. You can also find out how customers evaluate you and your competitors.
How to analyze your report
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