Statistics
Main results
Based on the test results, you'll receive an overall rating of your video based on all criteria in view of their importance for the consumer on a 7-point scale.
Priority of improvements
In this section, you can find ratings of the test parameters, grouped by the degree of importance to consumers. Importance is calculated using a regression equation. The information stays in the system.
The most important parameters have been divided into groups with different ratings:
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Improve first of all: Low ratings.
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Improve: Average ratings.
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Maintain: High ratings.
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Watch: Less important parameters with various ratings.
If one of the groups isn't included in the report, it means that all the parameters are in the other groups.
Rates have a color indicator. It shows how your rates differ from an industry average: below, above or at the market level. A percentage of the highest rate in the industry is shown near the rate.
Boardomatic rating
In this section, you'll see the boardomatic rating according to various parameters.
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Index: The rating of your boardomatic, taking into account what's important to the consumer on a 7-point scale.
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Benchmarks: A colored indicator showing how you are rated against your competitors: above, below, or at the market level.
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: Above the market level. -
: At the market level. -
: Below the market level.
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For your convenience, we collected all the rateable parameters and their description in the following table.
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Parameters |
Description |
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The best version of yourself |
Evaluates whether the brand helps the consumer to become what they want to become (from an aesthetic, physical, or mental point of view). |
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The story is believable |
Determines whether the consumer believes in the story. |
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Heroes (if you selected the relevant option) |
Rates the characters in your video. |
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The story is easy to understand |
Evaluates how clear the storyline is. |
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Desire to try |
Whether what's shown in the video triggers a desire to try the product. |
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Video novelty |
Whether the idea of the video is new. |
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The story is relatable |
A rating for how likely the story is to happen to the consumer or their friends and family. |
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Entertainment |
A rating of the video's ability to amuse or entertain. |
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Simplifies life |
Whether the ad convinced the user that the advertised brand makes life easier. |
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Sense of balance |
Whether the ad convinced the user that the advertised brand gives a feeling of balance and tranquility. |
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Saves time |
Whether the ad convinced the user that the advertised brand will save them time. |
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Saves money |
Whether the ad convinced the user that the advertised brand will save them money. |
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Usefulness of information |
Whether the information in the video is useful for consumers. |
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The story fits my style |
Whether the story is told in the consumer's language, matching their style of communication. |
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The story is about my problems |
Whether the story is similar to the consumers' problems. |
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The story motivates you to be better |
Whether the story motivates you to be better. |
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The story showed how the brand is for me |
Whether the brand meets the consumers' needs. |
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Brand clarity* |
Whether the advertised brand is clear to the consumer. |
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Relevance of your target audience* |
How clear the target audience of your video is (gender, age, values). |
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Brand image* |
The rating for the image of the advertised brand. |
Note
* These are the questions presented to surveyed users to evaluate the suggested options.
Mini-tests
To make the rating for boardomatic testing even more accurate, we added new mini-tests. They will help you select actors, packshots, and slogans that users will definitely like:
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Casting. Check which actors or actresses are more suitable for achieving your brand's goal.
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Packshot. Find out which final frame best conveys the idea of your ad's message and matches your brand.
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Slogan. Test which slogan your audience likes more.
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